Insights on the science, politics and evolution of natural food, health and medicine

Natural – The “False Advertising Industry”’s Biggest Breakthrough

OrganicVoices

When it comes to claims on food products is Organic the “real natural”? That’s what Organic Voices, a non-profit organization largely composed of USDA Certified Organic food brands, wants you […]

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Too Much of a Good Thing or Good at All? Kids’ Cereal Overloaded With Vitamins Says EWG Report.

EWG fortification report

A new report issued by the Environmental Working Group (EWG) says nearly half of kids age eight or younger in the United States are consuming potentially harmful amounts of vitamin […]

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Dr. Oz: It’s Time to Hand Over the Megaphone

DrOz

I often describe the dietary supplement industry as the Wild West and it looks like Dr. Mehmet Oz has become its latest outlaw. The celebrity cardiothoracic surgeon and daytime television […]

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It’s Time to Change Tack Navigating “Natural” Claims

WFM sign

Reading the news this morning, I came across an industry article about yet another class action suit over natural claims, this one against Whole Foods Market and their use of […]

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Jimmy Kimmel Asks “What is Gluten?”

When it comes to nutrition and diets, our society is so reductionistic about what’s “good” and what’s “bad” that we sometimes lose context for the reasons and science behind our […]

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My Advice for Brands: Preach What You Practice

Cereal Bowl

I was recently asked to contribute to a well-known business strategy blog, and wrote the following piece titled, “Preach What You Practice”. Although I don’t see myself as a business […]

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Recipe for Irony: DIY High-Fructose Corn Syrup

yellow dent corn

Finally!  No more need to run to the packaged food isle of your local grocery store to get your high-fructose corn syrup (HFCS) fix.  Thanks to a Parsons Design graduate […]

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Walmart and Organic: Good, Bad or Ugly?

walmart organic

Walmart announced last week that they will roll out a massive expansion in organic offerings through the Wild Oats label at prices 25% below those of other national organic brands. […]

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Don’t Panic, Go Organic: 4 Ways You + Food Can Slow Climate Change

dontpanic goorganic

The Intergovernmental Panel on Climate Change (IPCC) recently released a report and, perhaps this will be no surprise to you fellow Debbie Downers out there, the news is not good.  […]

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What’s Wrong with Our Standard American Diet (SAD)? These 11 Things are a Good Starting Place…

mcdonalds meal

A friend passed this article along to me today and although the information and the concept of SAD aren’t new to me, the data included to back it up still […]

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